Calendly: Programmatic SEO Case Study

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Calendly has programmatically generated separate pages for all the platforms, apps, and tools that it supports.

For example, if you’re searching for Calendly integration with Outlook then they already have a page where everything is explained in detail. How convenient!

Calendly overview

Calendly is a software company that offers a business communication platform for teams to schedule, prepare and follow up on external meetings. The platform make scheduling meetings easy and efficient by eliminating the need for back-and-forth emails, and providing an easy-to-use interface for scheduling, rescheduling and canceling meetings. Calendly also provides a variety of features such as team scheduling, calendar integrations, and a customizable form to collect additional information from attendees.

Calendly programmatic SEO overview

Calendly has implemented the techniques of programmatic SEO in the following area(s). Let’s take a look at the case study:

Area – Scheduling integration

In this area, Calendly targets {software} scheduling integration keyword which is informational and commercial in nature. The programmatic pages generated under “scheduling integration” are landing page type.

Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Salesforce schedulling integration 509
Zoom schedulling integration 462
Outlook schedulling integration 241

Calendly area Scheduling integration screenshot

Scheduling integration – data points

A few data points that Calendly uses on these programmatically generated pages are:

  • A title in the form of Calendly + {app}
  • Clear call to action buttons
  • A detailed overview of the page
  • A list of features and benefits
  • Types of integrations possible

And that is how Calendly generates 1.1 million organic traffic every single month.

Take a look at other programmatic SEO case studies and see if you can implement the same on your website.


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