Enhancv has done a great job recognizing the keywords that their potential users search for. It targets thousands of keywords in the categories like resume templates, resume formats, resume examples, CV examples, CV templates, cover letter examples, etc.
Their content is extremely high-quality and there is definitely a lot to learn from them in terms of programmatic SEO.
Enhancv overview
Enhancv is a company that provides a platform for creating visually appealing and professionally designed resumes. The platform offers a variety of templates, tools, and resources to help users create resumes that stand out and effectively communicate their qualifications and experience. Additionally, Enhancv offers career coaching and other services to help users with their job search.
Enhancv has implemented the techniques of programmatic SEO in the following area(s). Let’s take a look at the case study:
#1. Resume examples
In this area, Enhancv targets {job description} resume examples keyword which is informational in nature. The programmatic pages generated under “resume examples” are landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Project manager resume examples | 1.8k |
| Product manager resume examples | 552 |
| Architect resume examples | 536 |
Resume examples – data points
A few data points that Enhancv uses on these programmatically generated pages are:
- A strong call to action (CTA) button
- A title and a short description of the job description
- Average resume stats for the industry and the top skills required
- A video showing how to make resume for the job description
- Some best practices for creating high-quality resumes
#2. Resume templates
In this area, Enhancv targets {type} resume templates keyword which is informational in nature. The programmatic pages generated under “resume templates” are landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Timeline resume templates | 334 |
| Simple resume templates | 132 |
| Traditional resume templates | 100 |
Resume templates – data points
A few data points that Enhancv uses on these programmatically generated pages are:
- A title and a short description of the resume type
- Top resume templates of the selected type
- A long description of the templates with when and how to use information
- Some pros and cons of the resume template type
- A few frequently asked questions
And that is how Enhancv generates 90k organic traffic every single month.
Take a look at other programmatic SEO case studies and see if you can implement the same on your website.
