moveBuddha: Programmatic SEO Case Study

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You will be super impressed by the quality of their programmatically generated pages – they are super detailed and customized for each location.

And that’s the secret of consistently receiving more than 60k monthly organic traffic with high transactional intent.

moveBuddha overview

MoveBuddha is a website that helps individuals and businesses compare and book moving services. It provides a platform for users to get quotes from multiple moving companies, read reviews and compare prices. It also offers helpful moving guides and resources to make the moving process more efficient and stress-free.

moveBuddha programmatic SEO overview

moveBuddha has implemented the techniques of programmatic SEO in the following area(s). Let’s take a look at the case study:

#1. Popular routes

In this area, moveBuddha targets {place 1} to {place 2} keyword which is informational and transactional in nature. The programmatic pages generated under “popular routes” are blog post type.

Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
North Carolina to Tennessee 595
North Carolina to Nashville, TN 316
California to Texas 265

moveBuddha area Popular routes screenshot

Popular routes – data points

A few data points that moveBuddha uses on these programmatically generated pages are:

  • A descriptive title of the page
  • A quick answer section showing cost estimates
  • A detailed table showing cost estimates
  • Some frequently asked questions
  • “Get a quote” CTAs from some moving companies

#2. Best moving companies

In this area, moveBuddha targets best moving companies in {location} keyword which is transactional in nature. The programmatic pages generated under “best moving companies” are blog post type.

Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Best movers in San Francisco 54
Best movers in Chicago 44
Best overs in Las Vegas 44

moveBuddha area Best moving companies screenshot

Best moving companies – data points

A few data points that moveBuddha uses on these programmatically generated pages are:

  • A descriptive title
  • Names of all listed companies
  • Ratings of all listed companies
  • “Get a quote” CTAs for all companies
  • Some general information and FAQs about moving

And that is how moveBuddha generates 63k organic traffic every single month.

Take a look at other programmatic SEO case studies and see if you can implement the same on your website.

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