Nomadlist: Programmatic SEO Case Study

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If you like traveling as a digital nomad, Nomadlist is one of the most useful websites on the internet. It has everything that you would want to know about a place to visit/stay.

And it’s entirely a programmatically generated website. There are more than 24,000 pages indexed in Google that you can learn a lot from.

Nomadlist overview

NomadList is a website that helps digital nomads find the best places to live and work remotely by providing data on cost of living, internet speed, weather, and other metrics. The company aims to assist remote workers and startups that work remotely in finding the best locations to live and work based on their needs and preferences.

Nomadlist programmatic SEO overview

Nomadlist has implemented the techniques of programmatic SEO in the following area(s). Let’s take a look at the case study:

#1. Cost of Living

In this area, Nomadlist targets cost of living in {place} keyword which is informational in nature. The programmatic pages generated under “cost of living” are landing page type.

Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Cost of Living in Mexico City 127
Cost of Living in Buenos Aires 84
Cost of Living in Lisbon 83

Nomadlist area Cost of Living screenshot

Cost of Living – data points

A few data points that Nomadlist uses on these programmatically generated pages are:

  • A descriptive title of the page
  • Crystal clear call to action buttons
  • An image as of the location as the hero section background
  • Cost of living data for different categories
  • Hotel, food, and other items cost data

#2. Best Places to Live

In this area, Nomadlist targets best places to live in {location} keyword which is informational in nature. The programmatic pages generated under “best places to live” are landing page type.

Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:

Example page Monthly organic traffic
Best Places to Live in Europe 198
Best Places to Live in Africa 116
Best Places to Live in North America 112

Nomadlist area Best Places to Live screenshot

Best Places to Live – data points

A few data points that Nomadlist uses on these programmatically generated pages are:

  • A title descriptive of the topic
  • A detailed description of the place
  • Photos of all listed places
  • Names, internet speed, temperature, and other information about all places
  • Cost of living of all listed places

And that is how Nomadlist generates 50k organic traffic every single month.

Take a look at other programmatic SEO case studies and see if you can implement the same on your website.

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