If someone wants to send money abroad, Wise discovered what those users search for and created well-crafted landing pages trying to get them to start using Wise for sending money.
And it’s working!
By using the techniques of programmatic SEO, Wise is able to generate massive 60+ million organic monthly traffic.
Wise overview
Wise is a fintech company that offers low-cost international money transfers and a multi-currency account. Wise provides a range of services to help people and businesses manage their money internationally, including a multi-currency account, a debit card, and a business account.
Wise has implemented the techniques of programmatic SEO in the following area(s). Let’s take a look at the case study:
#1. Currency converter
In this area, Wise targets {currency 1} to {currency 2} keyword which is informational and commercial in nature. The programmatic pages generated under “currency converter” are landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| US Dollar to Indian Rupee | 103.9k |
| US Dollar to Euro | 94.1k |
| US Dollar to Mexican Peso | 68.1k |
Currency converter – data points
A few data points that Wise uses on these programmatically generated pages are:
- A title and a subtitle that correctly describes the page
- Input boxes in different currencies
- A beautiful chart showing rise-fall of the currency
- An email subscription setup to get rate alerts
- A clear CTA button to track exchange rate and send money
#2. Bank routing number
In this area, Wise targets {bank} routing number keyword which is informational in nature. The programmatic pages generated under “bank routing number” are landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Wells Fargo routing number | 42.9k |
| Chase routing number | 28k |
| Citibank routing number | 25.2k |
Bank routing number – data points
A few data points that Wise uses on these programmatically generated pages are:
- A title and a short description about routing number
- Clear CTA buttons to find routing numbers and send money
- A section explaining routing numbers with a bunch of related resources
- A table showing routing numbers for different areas
- Different sections and quick how-to tutorials showing how to find routing numbers
#3. Bank SWIFT code
In this area, Wise targets {bank name} bank SWIFT code in the {country} keyword which is informational in nature. The programmatic pages generated under “bank swift code” are landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
| Example page | Monthly organic traffic |
|---|---|
| Chase Bank (Jp Morgan Chase) SWIFT code in the United States | 9.5k |
| Citibank SWIFT code in the United States | 1.9k |
| Wells Fargo Bank SWIFT code in the United States | 1.8k |
Bank SWIFT code – data points
A few data points that Wise uses on these programmatically generated pages are:
- A detailed title and a descriptive description of the page
- A clear CTA button
- A section showing the SWIFT code and a button to copy
- A list of local branches in the country
- Section showing a pricing comparison box and FAQs about the bank and Wise
And that is how Wise generates 60.5 million organic traffic every single month.
Take a look at other programmatic SEO case studies and see if you can implement the same on your website.
